How Sauce Goddess Started
I began my career not in the food business at all, but in the printing industry. A college education at Cal Poly San Luis Obispo, where the motto is “learn by doing”, ended with a B.S. degree in Printing Management. My career in sales involved hosting “equipment installation lunches” (featuring BBQ) quickly evolved into a personal focus much more on food than digital imaging equipment and chemicals.
My Dad was the grillmaster in our house when I was growing up. Because he didn’t like the flavor of liquid smoke, he created his own bbq sauce when I was a little girl. When I got older, he shared his love and knowledge of grilling with me. I have always loved to cook and cook for others. One day I asked my Dad for the recipe for his sauce. His response was “what recipe?” So we made a batch together and I made him use measuring cups (there’s a first time for everything) and wrote down everything he was doing.
Then I started cooking ribs and chicken for my friends and things really got started. They challenged me to “Don’t grow old and wonder what if I’d every done something with that recipe of my Dad’s“. Well, challenge accepted.
From our beginnings back in 2000, we had two sauces. Now today, we have grown into a family of products (sauces, spices, and snack foods) being shipped across the world. My goal starting out was to provide a flavorful and unique line of smoke-free sauces made with natural ingredients. We have maintained that high level of quality as our product line has expanded over the years. As a small independent company, we provide our customers and partners with hands-on customer service and quality products made with the best natural ingredients. Epic flavor. No Junk.
I am very happy to know I made my Dad proud. He always loved working for himself and taught me the skills needed in business too. It’s great that he was able to see my success as an entrepreneur.
Giving Back
Nothing makes our hearts warmer than hiring the individuals at Pride Industries, Lafayette County Enterprises and other organizations like them across the country. They help us build some of our beautiful spice tins, gift packs and dip mixes. By hiring these adults to do specialty handwork, we let them use their very special skillset doing something important for us. Nothing is better than a friendly hello and a big wave from one of our partners.
Jennifer spends her time in San Diego CA and Elk Rapids MI. When she isn’t cooking or thinking of cooking, she spends her time snow skiing, hiking, gardening with Mom, golfing or walking the beach. She teaches cooking segments at Gluten Free shows around the country and has competed in bbq competitions from time to time. Teaching others how to create meals is really a life-long passion come to fruition.
